Archives: Case Study

The exhibit reflected the sleek-but-comfortable vibe you’d expect for the hotel chain. But its neatest aspect was its modularity: Hyatt can size up to 50-by-50 for bigger shows, like IMEX, and down to eight-by-14 for smaller ones. Given Hyatt’s varied brand portfolio, a flexible graphics system uses magnetized tiles that can be easily swapped depending […]

The open-on-all-sides exhibit MSD unveiled at the European Society for Medical Oncology trade show was a distinct break from its previous traditional exhibit designs. The brand, a subsidiary of Merck & Co., focused much of its display on the cancer drug Keytruda, but the booth also needed to convey information about the science behind other […]

“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered […]

Imagine you’re redesigning your living room. Only your living room has to fit about 20,000 guests, a 150-foot-tall tree and a performance stage (which has to cover up a permanent fountain that’s about 70 feet wide by 50 feet long), and you’ve gotta have a 30-foot fireplace as the centerpiece. Those were just some of […]

Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages, […]