Archives: Case Study

To generate trial for its newly re-branded Nature’s Best dog food among health-conscious pet owners, Hill’s Pet Nutrition went guerrilla in eight markets from June to November, distributing more than 1.2 million samples. Two days prior to each event, the brand put up lost pet posters in coffee shop windows and on bulletin boards with […]

To create brand awareness for its Still Beverage Portfolio, the Coca-Cola Company kicked off a multiple beverage sampling campaign throughout the country. The products: Full Throttle Energy Drink, Nestea, Caribou Coffee, Dasani Plus Water, Simply Juice, Minute Maid Juices, Odwalla Juices and Gold Peak Tea. To make it happen, Coca-Cola created the Still Beverage Field […]

To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson […]

In an effort to remind consumers about the importance of grain-based products and address hot-button issues like low-carb diets and biotechnology, the Wheat Foods Council took over New York City’s South Street Seaport for three days last October. Council members took consumers from farm to fork by guiding them through a live wheat field, full-size […]

Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung brand ambassadors hit the streets wearing black afro-wigs, Samsung blue petticoats and shiny leggings to capture consumers’ attention. Consumers were handed cell phone […]