Archives: Case Study

Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social […]

It was the first-ever reality show created by an advertiser, driven by consumers and broadcast on network TV. Ford’s “Escape Routes” was a six-part televised series of “Amazing Race”-style challenges in which six pairs of best friends vied for a Ford Escape and $100,000. Consumers supported their favorite contestants in their challenges online via live […]

Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and […]

Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take […]

Visitors are immediately immersed into Canada’s immigration story through a visual motif that starts as a monochromatic palette then becomes a vibrant mosaic pattern by the end. Highlights include a tree recreation with an 18-foot canopy of foliage and a colonist train car that visitors sit in while listening to oral histories of real immigrants. […]