Archives: Case Study

The super-competitive QSR category boasts many brand icons, including a clown, a red-headed kid and a colonel, but among them one reigns supreme: Burger King’s the King. The King had been out of the public eye for years, until he escorted Floyd Mayweather in his ring walk before his “Fight of the Century” against Manny […]

When a 16-foot-tall UFO flying saucer “crashed” into The Grove, the retail and entertainment complex in Los Angeles, the p.r. stunt caught the attention of shoppers and motivated fans to come see it for themselves. This socially shareable moment was exactly what Fox wanted to achieve in promoting the return of “The X-Files” after a […]

Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with pampering while subtly communicating the message that Progressive understands rally culture and bikers’ safety and insurance coverage needs. Eighty-one percent of visitors said they were more […]

To increase its cool factor and positive brand sentiment among millennials, Mercedes-Benz used the Evolution Tour, intimate concert experiences to help the brand align with music, art, fashion and technology and gain a ton of organic social chatter before, during and after the events in the process. The mix of passion points and exclusive share-worthy […]

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation […]