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B-to-C EventsWimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’
As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon. The Hill is a garden experience where fans watch […]