Author archive for Sandra O’Loughlin
Industrial Cool: An Event Design Awards Top Trend
Rustic materials, industrial accents and simplicity are design trends making their way into our homes and businesses in 2015. And, not surprisingly, experiential marketers are tapping into these influences to make hip, industrial style statements like those found in the warehouses of Brooklyn and Manhattan’s gritty Lower East Side. Shipping containers, polished steel combined with...
Six Ways to Help Ensure Health Safety at Events
The current Ebola epidemic is the largest in history, according to statistics from the U.S. Centers for Disease Control and Prevention. And while efforts to contain the disease are showing preliminary signs of progress, Ebola remains an immense challenge as new cases continue to occur. Hopefully the public is heeding CDC guidelines regarding frequent hand...
How Street Art Is Inspiring Events And Fostering Consumer Connections
The street art trend gained fame last year thanks to Banksy, the graffiti artist and provocateur whose spray-painted images and installations had Manhattanites taking selfies and tweeting about them for an entire month as they popped up mysteriously throughout New York City’s boroughs. Love it or hate it, the trend is one that marketers are...
ION Food Truck ‘Wraps’ Up The Holidays
ION Television executed a one-day Get Wrapped Up in the Holidays campaign at three locations in Manhattan on Dec. 2 to raise awareness among New Yorkers for this year’s slate of holiday movies. In keeping with the theme, the brand created a custom “Wrap” truck to spread holiday cheer by serving up gourmet wraps for breakfast,...