Juanita Chavarro Arias

Indie horror movie “Buddy” has struck social media gold with its fluffy orange unicorn character “from a magic land” (as the catchy theme song goes). From causing chaos at movie theaters to leading a Killer Fitness workout class to advertising free hugs by the Santa Monica Pier, Buddy has been popping up in unexpected places […]

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline, but it never went away. And 27 years since its launch, Neopets […]

D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year’s show floor, Aug. 14-16, was the largest one yet) have to match that intention. So, Disneyland partner and D23 […]

Stan culture in music is thriving, with social media continuing to boost superfans’ ability to connect and create content, while rallying behind and defending their favorite artists. Most recently, online fandoms have transformed concert experiences into highly coordinated events, from matching apparel to handcrafted accessories to fan chants. To amp up the collective effervescence, brands […]

Networking can be hard, especially for introverts, so Liz Lathan and Nicole Osibodu co-founded Club Ichi to welcome event professionals from all backgrounds to connect. Their social club and membership community is built around casual, conversation-based gatherings, peer-to-peer exchanges, local meetups and retreats. In this episode, Lathan and Osibodu delve into their friendship origin story […]