Author archive for Anna Huddleston

August 21, 2025

Field Report: Six Exhibit Trends from SuperZoo 2025

Doggy stroller parking? VIP receptions for influencer pooches? You’re at SuperZoo 2025, which brought about 18,000 pet industry professionals to the Mandalay Bay Convention Centers in Las Vegas, Aug. 13-15. The 75th anniversary show featured the largest participation in the event’s history as pet retailers navigate market pressures and seek new product solutions. The show...

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August 19, 2025

10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health

For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways.  Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations,...

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July 18, 2025

Three Ways MegaFood’s Booth at Expo West 2025 Solved for Sustainability on a Budget

As brands navigate the challenges of sustainable exhibiting, plant-based vitamins and supplements company MegaFood showed off its commitment to the environment at Expo West 2025 without breaking the bank or sacrificing storytelling or sensory appeal. The brand’s new 20×30 booth was tailored to highlight innovation and community values while making sustainability a key part of...

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July 18, 2025

Six Travel Hacks from Trade Show and Event Pros

When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization came up with a Comfort Kit, a branded envelope containing thoughtful items that can significantly improve travel and on-site experience. From Tylenol to hair ties and rehydration powder, it was all the small things that make a big...

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