Anna Huddleston

“Where do you feel like your most authentic self? Where do you feel most alive?” These were the questions that Maritz asked in a registration survey for Elevate 2026, the company’s brand event that brought together about 300 clients, supplier partners, and the company’s staff in Scottsdale, Arizona, earlier this year.  After last year’s event, […]

There’s nothing boring about surveys. That’s what the brands that have built inspiring activations around them would say, and we agree. From a vintage telephone that captures flavor preferences to an AI-powered pet portrait that doubles as a recruiting tool, brands and show organizers are finding creative ways to weave research into activations attendees actually […]

From a Shirley Temple lounge to a lineup of nostalgic, dessert-inspired energy drinks, Bloom Nutrition brought its consumer-facing experiential playbook to the convenience-store trade show floor at NACS 2026.  “Everything we do at Bloom is building a world, whether online, in person, at trade shows,” says Erica Tam, senior vice president of brand at Bloom […]

The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to Mandalay Bay Convention Center in Las Vegas Oct. 13-15. More than 96,000 scheduled meetings—an equivalent of five years—took place during the event’s largest edition to date. Here’s what stood out to us in sessions and on the busy showfloor. Who’s […]

When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of event technology. After years working in high-tech with companies including Seagate and Lenovo, Glenwright had seen event measurement evolve from simple badge […]