Anna Huddleston

It wasn’t that long ago when goat yoga on the trade show floor was the g.o.a.t. Seeing your boss doing an upside-down dog at 6 a.m. was somehow a healthy thing to do. And bailing out on dinner because your sensory overload was real and you couldn’t deal with your colleagues anymore was plain rude.  […]

What if you could talk about your event experience with an AI agent on your cab ride to the airport? For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right […]

When Ashley Incardone began planning the 2027 event calendar, she faced a familiar measurement problem: The invoices for this year’s events had already arrived. Their full return, in many cases, had not. Incardone, director of corporate marketing for Marketbridge, calls this the event ROI trap: spending is judged immediately, while impact is expected to materialize […]

With over 40 years as a top gathering space for the outdoor industry, Outdoor Retailer 2026 banked on its new Minneapolis location to deliver an experience that would excite retailers and brands in a rapidly changing landscape.  Owned and produced by Forge, the show brought more than 1,800 attendees and 275 exhibiting brands Aug. 19-21 […]

How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor.