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Trade Shows
AI Agents, the Joy Factor: Our 7 Takeaways From IMEX America 2026
The 15th annual IMEX America brought together over 17,800 event professionals, venues, and destinations to Mandalay Bay Convention Center in Las Vegas Oct. 13-15. More than 96,000 scheduled meetings—an equivalent of five years—took place during the event’s largest edition to date. Here’s what stood out to us in sessions and on the busy showfloor. Who’s […]
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Performance
5 Tips for Building a Measurement Program From Scratch
When Mandy Glenwright joined Prologis as a corporate events and sponsorships manager a few months ago, she thought that along with her deep expertise she was also bringing along a toolbox full of event technology. After years working in high-tech with companies including Seagate and Lenovo, Glenwright had seen event measurement evolve from simple badge […]
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Trade Shows
Dirty Sodas and Mini-Marts: Brands Share Their Experiential Strategies at NACS 2026
Pepperoni pizza drizzled with hot honey? Kraft Cheesy Ramen? These and other trending flavors, along with tech and services, captivated attendees at the National Association of Convenience stores (NACS), which returned to the Las Vegas Convention Center Oct. 6-9, bringing together over 1,100 exhibitors and over 24,000 convenience and fuel retailing professionals. Here’s how brands […]
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Trade Shows
Exhibit Design: 6 Experiential Ideas from Groceryshop 2026
Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24. The expanding “Meetup” program featured more than 30,000 co-matched business meetings. Three themes dominated the event: AI becoming the consumer’s first stop in their shopping journey; value being […]
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Launches
3 Tips for Activating Within Immersive Tech Venues
For the U.S. debut of its Muse and Island Sun scents, the Middle Eastern fragrance house Khadlaj recently took over the Arte Museum in Las Vegas, inviting guests on a multisensory journey of the environments that inspired the products. Inside, the two fragrances were split into their own worlds. The Muse product unfolded as a […]




