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PerformanceSurvey Says: How to Answer ‘What If We Were Not Here?’
How Intel's survey strategy at AWS re:Invent 2025 helped connect attendees to its impactful presence on a highly competitive show floor.
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Field Report6 Brands That Unleashed Experiential at SuperZoo 2026
If you’ve never squeezed a poop-in-a-bag squishy or considered a calming mousse for your cat, you’ve never been to SuperZoo. Hosted by the World Pet Association (WPA), SuperZoo is the largest pet products marketplace in North America. The 2026 edition took place at the Mandalay Bay Convention Center in Las Vegas on Aug. 12-14, bringing […]
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Trade Shows3 Ways Exhibitors Are Tackling Education Through Experience
Attendees would ideally spend 54 percent of their learning time outside traditional session rooms, and at trade shows, that number rises to 64 percent, according a Freeman’s latest Trends Report, “The Future of Adult Learning at Conferences and Trade Shows.” While organizers continue to invest heavily in conference sessions and keynote programming, attendees increasingly value […]
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Trade ShowsQuiet, Fast, Sustainable: How Convention Venues Are Leveling Up
From private meeting pods to underground transit upgrades to green certifications, convention venues are raising the bar on the attendee experience. Here’s a look at what’s new at some of the industry’s busiest facilities. Private Meeting Pods at Moscone and GWCC ZenSpace has installed four semi-permanent meeting pods at Moscone Center in San Francisco, giving […]
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Performance5 Free Event and Trade Show Measurement Strategies
You can’t afford not to measure your trade show or event investment. Without data, there’s no evidence to justify them or make improvements. But measurement doesn’t have to be expensive, argues Dax Callner, founder and president of the Event Marketing Measurement Association (EMMA). “Don’t let cost be a barrier,” he says. “If you’ve got great […]