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Webinar: Controlling The Weather

How to Use Cutting-Edge Technology to Protect Your Events and Your Investments


You can’t control the weather. But when thousands of people are coming to your event, you may be able to harness the weather to create a better live experience. The Weather Company, an IBM Business, has solutions that foster better customer relationships while reducing operational costs. These offerings combine weather data with artificial intelligence to help you:

  • Make better, faster decisions based on the world’s most accurate, trusted forecasts
  • Increase efficiency with an advanced weather monitoring and alerting dashboard
  • Improve safety by sending mobile messages and videos to customers and employees impacted by upcoming weather
  • Drive revenue and engagement through relevant weather content embedded in your digital properties
    • Presenter:


      Joe DiGiovanni Joe DiGiovanni
      North American Sales Manager
      The Weather CompanyJoe DiGiovanni is a Meteorologist and North American Sales Manager for The Weather Company, an IBM Business. He has over 30 years of professional experience advising media and entertainment clients on how to use weather insights and solutions to improve the guest experience, ensure safety, and optimize operational efficiency. His decade as an on-air TV meteorologist combined with deep industry knowledge has made him a trusted advisor to clients across the U.S. and Canada.


      Rachel Boucher Rachel Boucher
      Executive Editor
      Event MarketerRachel has worked in journalism for more than a decade, cutting her teeth in the community newspaper circuit in Fairfield County, CT, covering local politics, people and wildlife. Among memorable assignments: completing firefighting training with the City of Hartford Fire Department, and interviewing families traveling for cancer treatments onboard a Corporate Angel Network flight. She was introduced to the branding world as a copywriter for New York-based design agency Stellabean, producing marketing materials for hospitality clients. She joined Event Marketer in 2012 and today serves as the executive editor, overseeing the production of the print magazine and the brand’s digital presence. She earned her bachelor’s degree in English from Plymouth State University in New Hampshire’s White Mountains, studying in the hall where poet laureate Robert Frost once taught.

Sponsored by:The Weather Company Logo

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