Bacardi Malts of Legend Launch Event 2015 - 7

Three Ways to Leverage a Live Theater Strategy

B-to-C Events, B-to-B Events
Posted on January 27, 2016 by Rachel Boucher

There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions it can elicit and the human connection that rarely comes through on a screen. And…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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