Cadillac Takes Colorado Skiers on an Icy Drive at Vail

B-to-C Events
Posted on January 24, 2012 by Sandra O’Loughlin

In year one of a four-year partnership with Vail Resorts, Cadillac in December activated a brand experience called Cadillac Ice Drive. The program, which took place Dec. 21-23, showcased the luxury vehicle’s…

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