Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles How Your Reformer is Leveraging a Localized Experiential Strategy to Break into the U.S. Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend Experiential Trend of the Week: Cinematic Campaigns The Brief: Roman Convoys and Parking Parties