Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Potty Parties Experiential Marketing Trend of the Week: Casino Plays The Brief: Turkey Spas and Stonehenge Stunts A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign