Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Long Should Your Sponsorship Agreement Last? Lessons from Ford’s F-150 Reveal: ‘If You Can Get it Done Today, Then Get it Done Today’ The Changing Consumer Event Audience Microsoft Defines the Four Ps of Experiential Marketing