Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge Introducing the 2026 Experiential Marketing Summit Advisory Board The Brief: Dive-In Theaters and Kidney Passes How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback