Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Back-to-Campus Tours: How Brands from Google to Skippy are Reaching Gen Z Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App Nine More Brands Popping up at College Campuses This Fall SDCC 2025: Superfans ‘Find Their Mountain’ at Paramount+’s Lodge