Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Financial Company Infinium Turns to Flash Mob for Team Building Three Ideas to Leverage Local Businesses for Your Events What it Takes to Implement Geofencing How Michelob Ultra Mixed Fitness Events with Happy Hour