Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’ The Brief: Wet Girl Summer and the Order of the Blade Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A. Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea