Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Cheesesteak Races and ‘ColdplayGate’ Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity The Brief: Daisy Gardens and Backseat Dining Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea