Sears’ Flash Mob Cooks up Interest in Chef Challenge Events B-to-C Events Posted on August 25, 2010 by On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL Ford Performance’s High-octane Season Launch Brings Stakeholders to the Speedway