Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand B-to-C Events, Technology Posted on December 9, 2013 by Kenneth Briodagh From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Three Insights from Jamba on Sweet and Strategic Street Team Campaigns Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation 10 Minutes With… Jon Wolff, Senior Global Events Manager at Lenovo Experiential Trend of the Week: Times Square Takeovers