Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand B-to-C Events, Technology Posted on December 9, 2013 by Kenneth Briodagh From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists Guest Column: Measuring the Total Value of Sponsorship Activations How Wiz Traded Panic for Play at Cybersecurity Trade Shows Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity