The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Times Square Takeovers Experiential Trend of the Week: Relaxed Connection Inside Cannes Lions 2025: Activations from Amazon Port to Motel Yahoo Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game