The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Introducing the 2026 Experiential Marketing Summit Advisory Board 10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz From Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign