The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles 10 Minutes With… Jasmin Ozeri, Head of Strategic Events, Wiz CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists IAAPA Expo 2025: Sights, Sounds and Scents from the Attractions Industry’s Annual Show Full Coverage: The 2025 Experience Design Awards