The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor Checklist: 10 Tactics for Building Blockbuster-Worthy Entertainment Experiences Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City Experiential Marketing Trend of the Week: Listening Booths