The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Quest Shares Pro Tips on Leveraging a Host City as an Event Theme The Brief: BagMobiles and ‘Komboomcha Boxes’ A Step-by-Step Breakdown of Don Julio’s Global, Creator-first ‘194구’ Campaign From Chatbots to Agents and Beyond: How AI is Transforming Trade Shows in 2025