Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: SmashCams and Gold Squads Experiential Trend of the Week: Virtual Try-ons The 2025 Women in Events Roundtable Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona