Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade Full Coverage: The 2020 Ex Awards EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max Social Media Top Tip: The Cloud