Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Diner Digs The Brief: Turkey Spas and Stonehenge Stunts Watch: EventTrack 2026 Research Study—The Big Takeaways The Brief: Dive-In Theaters and Kidney Passes