Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience Experiential Trend of the Week: Beauty-themed Cafés The Brief: BagMobiles and ‘Komboomcha Boxes’ Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor