Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Potty Parties The Brief: Micro-Restaurants and Pop-up Cathedrals Women in Events 2025: Meet Jenn Cammarota Consumers’ Leaked Data is Revealed at NordVPN’s Live Hacking Event in NYC