Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The 2025 Fab 50: Recognizing the Event Industry’s Top Builders The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches The Brief: Cheesesteak Races and ‘ColdplayGate’ The Brief: Tanq Holidays and the Wienie 500