Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Drive-Thru Pit Stops and Traveling Basecamps The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans 2026 Events & Award Deadlines The Brief: Keg Cities and Social Experiments