Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Rowboat Rides and Golden Strolls 12 Festive Brand Pop-ups and Activations Spreading Holiday Cheer in 2025 A Toast to Experiential Marketing Month Experiential Marketing Trend of the Week: Block Parties