Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018 How Verizon’s First Super Bowl FanFest is Going Beyond NOLA The Brief: Coachella’s Ticket Woes and Viral Wine Memes BMW’s Experiential Marketing Mix