Miller’s LiteGuards Protect Men From “Unmanly” Beers B-to-C Events Posted on October 6, 2011 by All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy Deli Vibes 2025 Formula 1 Miami Grand Prix: Activations from Alo, LEGO, Liquid I.V., TAG Heuer and More The Brief: Gringo Tests and Lemonade Stand-Ups