To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet…

Lavazza Invites New Yorkers to Tweet for Coffee
Related Articles
-
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
-
WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More
-
An All-New Series: The Brief, Live! News and Trends Commentary
-
Gov Ball 2025: Activations from 7-Eleven’s Slurpee Street to Smirnoff’s Flavor Fair