Kenmore Content

How Kenmore Leverages Events For Content

B-to-C Events
Posted on June 19, 2015 by Rachel Boucher

When Kenmore zeroed in on a Dirty Girl Mud Run series sponsorship two years ago it not only looked at the value of the program (strong) and the target it could reach (women). It looked at how the brand…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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