John Hancock Activates a Healthy Living Marketplace Pop-Ups, B-to-C Events Posted on May 9, 2016 by Kait Shea Consumers could earn Vitality points at each station, then cash them in at “check out” for health-related prizes.[/caption] John Hancock on April 6 spiced up the life insurance sector with… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Talking Shop: Seven Exhibit Trends Spotted at NRF 2026 Event Measurement News: Event Marketer and the EMMC Join Forces for a Third Year How 14 Brands Lit up the Strip for the 2025 Formula 1 Las Vegas Grand Prix Experiential Marketing Trend of the Week: Train Takeovers