John Hancock Activates a Healthy Living Marketplace Pop-Ups, B-to-C Events Posted on May 9, 2016 by Kait Shea Consumers could earn Vitality points at each station, then cash them in at “check out” for health-related prizes.[/caption] John Hancock on April 6 spiced up the life insurance sector with… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch What Each Generation Really Wants from B-to-B Events—And What the Data Says The Brief: Drive-Thru Pit Stops and Traveling Basecamps Experiential Marketing Trend of the Week: Block Parties