Jack Daniel’s Tour Promotes Latin Artists in the U.S.

B-to-C Events
Posted on April 8, 2014 by Rachel Boucher

Jack Daniel’s in March sponsored a seven-city free private concert series called Sala Siete, designed to engage Hispanic consumers in the U.S. in alternative and authentic Latin music. The tour, headlined…

LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2026 Access Intelligence, LLC – All Rights Reserved. |