How to Transform an Event into a Buzz-Worthy Viral Sensation

How to Turn a Single Event into a Viral Sensation

B-to-C Events, B-to-B Events, Technology
Posted on December 4, 2015 by Rachel Boucher

What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common?…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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