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The Brief Roundup

The Brief: Cat Bodegas and Cinema Lavazza

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Trend of the Week

Experiential Marketing Trend of the Week: Analog Escapism

Stunts

7 Film and TV Marketing Stunts That Went Viral This Summer

The Brief Roundup

The Brief: Pit Stains and Mobile Cheese

Pop-Ups

Neopets’ CEO Talks Investing in Events to Revive a Passionate Community

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? […]
Festivals & Fan Cons

How Jeep Unpacked an America250 Campaign from a Giant Toy Box

Festivals & Fan Cons

3 Ways Honda Integrated its Brand into ‘Encanto’ Fandom at D23

Pop-Ups

Evian Celebrates 2 Major Milestones Under a Bridge in Brooklyn

The Brief Roundup

The Brief: Cat-lectibles and Cheesy Third Spaces

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  1. The Brief: Pit Stains and Mobile Cheese
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    The Brief: Pit Stains and Mobile Cheese

  2. Experiential Marketing Trend of the Week: Analog Escapism
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    Experiential Marketing Trend of the Week: Analog Escapism

  3. Rolling Coverage: How Brands are Acing Experiential at the US Open
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    Rolling Coverage: How Brands are Acing Experiential at the US Open

  4. From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event
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    From Inbound to Unbound: Inside the Rebrand of HubSpot’s Flagship Event

  5. 7 Film and TV Marketing Stunts That Went Viral This Summer
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    7 Film and TV Marketing Stunts That Went Viral This Summer

  6. Roots, Reach and AI: Inside 2026 Outdoor Retailer’s Minneapolis Reboot
    Industry News

    Roots, Reach and AI: Inside 2026 Outdoor Retailer’s Minneapolis Reboot

  7. Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community
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    Neopets’ CEO Talks Investing in Events for a Quiet but Passionate Community

  8. Experiential Marketing Trend of the Week: Concert Tie-ins
    Trend of the Week

    Experiential Marketing Trend of the Week: Concert Tie-ins

  9. Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
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    Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn