How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch, Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing Related Articles Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’ From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More The Brief: Giant F1 Helmets and Goldfish Retrieval Services