How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:cause marketing, Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch, Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer Related Articles Women in Events 2025: Meet Ashley Jex Wagner Watch: EventTrack 2026 Research Study—The Big Takeaways Inside Money20/20 USA 2025: How Money Did Business The Brief: SmashCams and Gold Squads