bigelow tea tour

Bigelow Mobile Tour Takes Tea Time on the Road

B-to-C Events
Posted on November 13, 2014 by Rachel Boucher

To drive trial of new flavors and build brand awareness by promoting its family-owned story, Bigelow Tea has launched a mobile tour that allows consumers to sample from a custom tea bar. The Mobile Tea…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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