A&E Dispenses ‘Bates Motel’ Brownies B-to-C Events Posted on March 27, 2014 by Rachel Boucher Who’s got the munchies? To promote the second season of “Bates Motel” at South by Southwest, which premiered during the festival, A&E activated a vending machine that dispensed free brownies.… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles A Toast to Experiential Marketing Month WNBA All-Star Weekend 2025: Activations from AT&T, DICK’S, Meta, Starry and More Experiential Marketing Trend of the Week: Themed Learning Experiential in Color 2025: Inside the Program’s New Mentorship Initiative