Tag: marketing to women
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Trend of the WeekExperiential Marketing Trend of the Week: Women’s Fitness Activations
Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew female, and the “strong, not skinny” health movement that continues to gain steam, women’s fitness activations are having a moment. And the brands that are thoughtfully producing them are reaping the rewards of paying attention to a demographic that has […]
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B-to-C EventsThe Brief: Wet Girl Summer and the Order of the Blade
This week’s hot takes on hot topics in experiential marketing cover Wet Girl Summer, Be Like Blippi Week and the Order of the Blade.
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B-to-C EventsSoma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed […]
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B-to-C EventsFive Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing […]