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Tag: DirecTV

  • AT&T Leverages a Taylor Swift Partnership to Launch its New Streaming Service
    B-to-C Events

    AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

    As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October, […]