Nine Strategies For Cooking Up Celebrity Chef Partnerships

Nine Strategies For Cooking Up Celebrity Chef Partnerships

Event marketers are constantly conjuring up creative ways to connect with consumers, but at the heart of many successful engagements is one simple element: food. From condiments to cocktails, brands of every variety have been leveraging celebrity chef partnerships, or partnerships with local prominent chefs in many instances, to elevate events—after all, the quickest way to one’s heart is through the stomach. Here, our roundup of recent chef partnerships that have kicked experiential programs up a notch.

  • Kia Dishes Cars and Cuisine at Cadenza Events

    To introduce its high-end 2014 Cadenza to influencers and tastemakers Kia has partnered with OpenTable, the dining reservation web site, and the high-end foodie web site LuxeEpicure in a series of “dine and drives” that promote its first entry into the premium car market. The eight-city tour, dubbed the Cadenza Experience, also marks Kia’s entrée...

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  • Influencer Event Brews Content For Pure Leaf

    To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan on April 16. We were there. Here’s a look inside. When attendees arrived at the crisp white penthouse (fewer than...

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  • Celebrity Cruises Cooks Up a Food Strategy

    Often a vacation is just as much about what goes in our mouths as it is about what we see. For those who haven’t “cruised,” the thought of onboard dining might conjure up an all-you-can-eat buffet. In reality, the options aboard these massive vessels are quite extensive. Celebrity Cruises this year has leveraged a food...

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  • MorningStar Farms Tour Inspires Cooks

    MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they...

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  • Hellmann’s Invites New Yorkers to World-Record Picnic

    Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier 84 as it broke the Guinness World Record for longest picnic table in honor of the mayonnaise brand’s 100th birthday. The record previously stood at 305 feet and three inches; this table measured 320 feet and two inches. The public...

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  • McCormick Cooks Up a Global Campaign

    Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s 125th anniversary. Called Flavor of Together, the program has enlisted 125 brand ambassadors, including chefs, food editors, bloggers and registered dietitians, to educate and engage consumers around the world about flavor and culinary trends. The program will launch in countries...

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  • Art of Patron Event Offers Multisensory Experiences

    Patron Tequila on May 20 brought its brand to life at L.A. River Studios in Los Angeles where more than 500 influencers raised a glass to the brand’s Art of Patron platform. The recently launched campaign, which will offer multisensory activations in three other cities this year, pays homage to artisanal craftsmanship in all its...

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  • US Open Pop-Up Spotlights Food and Sponsors

    The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week tennis tournament, set for Aug. 31 to Sept. 13. Located in Vanderbilt Hall, the pop-up offered free lunch on a first-come, first-served basis,...

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  • SPAM’s Mobile Tour Features Local Chefs and Recipe Demos

    SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN Food Truck Tour rolled out by Hormel Foods, Anderson and the food truck are traveling across the country to events in 12...

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