Objective of Event: Educate internal teams

The Starbucks Leadership Experience is attended by 12,000 store, district and regional managers across the U.S. and Canada. They’re responsible for inspiring and managing the experience for millions of patrons of Starbucks stores. So engaging them in a three-day internal event designed to immerse them in corporate strategy and help them deepen their understanding of […]

“Building the Future” was the theme for Kowa Pharmaceuticals’ January 2020 National Sales Meeting. So the event’s design tended toward a steampunk/industrial aesthetic, with elements meant to evoke inspiration and forward thinking. For the general session stage, the dominant element was a large perforated metal truss structure (think Erector Set on steroids), and designers layered […]

Supermarket chain Loblaw got employees to walk 880,000 steps in their customers’ shoes. Inside the Halifax Convention Centre, the brand used facades and interiors to evoke different living situations in a Canadian town. Attendees experienced challenges their customers might face—hurriedly packing school lunches, looking at the near-empty pantries of a family facing food insecurity and […]

For Walmart’s annual three-day event, held at the University of Arkansas, stage design and technology components have become key factors in engaging the 14,000 attendees. The stage set for the meeting’s finale—a three-hour show—leveraged 140-foot by 20-foot LED screens displaying 33 million pixels. The staging utilized five turntables, including a 44-foot mainstage turntable that enabled […]

Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken […]