Industry: Home Appliances

You might not think home appliances are “immersive,” but LG made a good case for it with an event to promote its LG Signature line of premium products for its “sensible rich” consumer target. Leveraging the passion point of art, the brand aligned with Art Basel to activate its House of LG Signature experience, partnering […]

THE SETUP: The Sleep Number 360 bed isn’t just an adjustable bed—it’s a smart bed. It includes biometric sleep tracking technology. It identifies and warns of a heart attack symptoms and detects sleep apnea. It’s a glimpse into the future of health and wellness and at the Consumer Electronics Show, Sleep Number built a small […]

Siemens Home Appliances generates 50 percent of its annual sales at IFA, a Berlin-based consumer electronics show, so to wow attendees with its breadth of smart appliances and illustrate their ability to transform daily life, the brand created the Siemens Concept Mall. The exhibit included a variety of lifestyle vignettes that showcased the brand’s products […]

We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students […]

Sometimes products meant for the home are best demonstrated in the home. Through its 3,000-square-foot booth, home automation systems brand Control4 created mock installations for hands-on interactions within a modern home design. Walking up to the front of the booth, visitors saw a two-story structure, with staircases on each side; flat plane roof panels, stone […]