Industry: Agriculture

Nutrien had two overriding objectives for its presence at the 2019 Farm Progress Show. One, energize farmers for the future after a challenging growing season; and two, stand out from the standard white, rectangular booths. The brand did it with the FutureDome, a geodesic dome measuring 60 feet in diameter and housing an immersive, 360-degree […]

At the Farm Progress Show in the epicenter of America’s farm country in Boone, IA, Nutrien Ag Solutions (formerly Crop Production Services) had a big rebranding to celebrate. Avoiding the traditional (and forgettable) tent space most other vendors leverage, the brand transformed a 140-foot by 80-foot footprint into the “Your Farm of the Future” Experience, […]

THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a […]

WHY THE JUDGES LOVE IT: To demonstrate a “Farm of the Future,” Nutrien A Solutions activated the Futuredome, a bright, 60-foot in diameter white dome that stood out among the scores of trade show exhibits. Inside, attendees learned about the Nutrien Digital Platform on a 70-foot touch-screen monitor and developed their own custom logos on […]

For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the […]