Type of Event: College/campus marketing

For its 40th birthday, the Savannah College of Art & Design created an immersive 360-degree multimedia experience, taking guests on a journey through the institution’s history. The presentation took place inside a 1,500- square-foot theater, dubbed the “dream box,” with 11 projectors covering every surface with 22 million pixels of visuals; a theatrical LED lighting […]

BONOBOS calls its stores Guideshops. To bring its in-store experience to young men on college campuses across the country, the brand wheeled out the BONOBOS Guideship. The 31-foot-long Airstream featured an eye-catching tropical print wrap and color-changing LED signage on the exterior and handsome, minimalist wood-based décor on the inside. On board, guests could check […]

College students are big spenders on technology, which makes them a prime demographic for a tech company like Microsoft. But despite the brand’s efforts to appeal to these consumers, from developing Surface tablets and notebooks to providing Office 365 for free, Microsoft was perceived by the demo as a sales-oriented brand focused on productivity rather […]

There are large-scale sampling programs—and then, there’s the #SamHasMentosGum campaign. To boost engagement among a younger audience, drive sampling and earn national media attention, Mentos Gum activated a “Fresh Connections” experience during campus move-in week at the University of Wisconsin-Madison. There, the brand challenged a freshman named Sam to share 43,000 Mentos Gum bottles—one for […]

Vera Bradley and its array of feminine bags, apparel and travel items are often coveted among young girls, teens and moms, but there’s a disconnect when it comes to college-age women and their ability to transition from high school gear to age-appropriate items for their day classes and nights out. Combined with the brand’s desire […]