Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.

To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”

From a “beast feast” to shave stations to whiskey tasting to paragliding, off-roading, deep-sea fishing and yoga, what wasn’t happening at this year’s Toyota Hotel Tacoma on the Oregon coastline? Inside this year’s event for adventure influencers. https://www.youtube.com/watch?v=W8IVhljr3VE

SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. Read more here.

Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee shops across the country (Allied Experiential, New York City). The campaign won a 2017 Ex Award and the People’s Choice Award.