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Inside the adidas Originals Ozweego Release Experience
To prove to consumers that its styles have always been ahead of their time, adidas activated a futuristic bodega pop-up that transported media, influencers and consumers to the year 2048. Read on here.
Inside The Macallan Manor, Attendees Embark on a Multisensory Journey
The Macallan is known for immersing influencers in the old-world craft of producing single-malt Scotch whisky. With The Macallan Manor, the brand created a journey through four worlds, complete with storytelling and multisensory elements. Agency: Adam Aleksander Presents.
Watch: Inside The Experience by Dell Lounge at SXSW
Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.
Watch: NBC’s ‘Best Feb Ever’ Mystery Box Stunts Unveil Big Surprises
To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”