Brand: Swisspers

  • Swisspers Sleep Naked Campaign

    For Swisspers, a Provocative Campaign with Lasting Results

    Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social […]