Brand: SAP

Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced at the event. Social channels leveraged included Twitter, Facebook, Instagram, YouTube, LinkedIn, Slideshare, Periscope and Snapchat, and tying it all together was event hashtag #SAPPHIRENOW. […]

SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of […]

In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events […]

SAP has a long tradition (15 years) of exhibiting at CeBIT, the largest IT trade fair that takes place each March in Germany. Considered one of the “big players” on the show floor, SAP’s booth sits right next to Microsoft and Deutsch Telekom. Since CeBIT is the “mecca” for tech experts looking to learn about […]

Software giant SAP recently transformed Sapphire Now, its annual conference for customers, prospects, partners and influencers. At one recent event, held in Orlando, SAP drew 15,000 attendees and reached an additional 45,000 through all channels, including regional “connected” events, its website, traditional video, live broadcast video and social media platforms. And the event helped move […]