Brand: Adidas

The 2018 World Series between the Dodgers and Red Sox featured several athletes who endorse adidas, and the brand engaged consumers in real time as the Series unfolded, blending social media and activation at Los Angeles and Boston sports bars. When an adidas endorser made a big play, @adidasbaseball social accounts posted an image with […]

To create media buzz for the 2008-2009 NBA season, adidas gave one media outlet from each key market an up-close experience with what it does in the basketball category. The Brotherhood Tour kicked off on a Thursday in Portland, OR, at a Trail Blazers vs. Houston Rockets game. The guests were given locker room access […]

Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer […]

When it came to designing a lounge for its athletes participating in the 2008 Olympic Track and Field Trials, adidas looked no further than its Olympic ad campaign slogan, “Impossible is Nothing,” for inspiration. To prove the point, it transformed a 100-year-old frat house into an inviting space where the athletes could relax and recharge […]

Adidas launched its new Megabounce shoe over the 2007 holiday shopping season through a unique try-on lounge that extended the footprint of Foot Locker stores throughout the city and provided a street-side and in-mall interactive. Three Bounce Lounges were positioned throughout New York City, including Times Square, Herald Square, Union Square, SoHo and Fulton Street. […]