Brand: Adidas

For the adidas Megabounce shoe launch last holiday season, adidas built three Bounce Lounges in key locations in Manhattan and Brooklyn. In Manhattan, adidas created buzz for the launch by dispatching four hydraulic low-rider Bounce Mobile vehicles filled with brand ambassadors spreading the word about the lounges and the launch. A refuge from the cold, the […]

The adidas NBA All-Star Weekend in Las Vegas last year was a slam dunk. The footwear and sports apparel brand came at it from all angles with a mobile tour, pop-up concerts, local retail promos—you name it. The goals were clear: highlight adidas’ sponsorship of the NBA, create the ultimate brand experience for consumers, showcase and […]

Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to set the tone. Tennis ace Andre Agassi kicked off the opening session with an inspirational speech. On the “official” opening day, attendees (“team […]

Four hundred fifty adidas North American sales and product-marketing staff gathered at the Scottsdale Resort & Conference Center for a meeting aimed at delivering the company’s strategic message in a way that was big on substance and light on fluff. As part of that challenge, adidas wanted to inspire attendees to challenge the status quo. […]

The phrase “walking on air” is so simple and so elegant. But athletic shoe marketers face such stiff competition that the category spends un-told millions of dollars every year developing and marketing products that bring the metaphor to life. So it was for adidas, which needed to create a spectacle to engage young consumers in […]