Agency: wonderMakr

WHY THE JUDGES LOVE IT: To celebrate Canada’s 150th birthday, Duracell and Canadian news magazine Maclean’s launched the first drone flight across Canada with the Explorer 150, capturing and live-streaming footage of the countryside along the 6,800-mile journey. The brand modified the drone by adding a second camera that was powered by Duracell batteries. The […]

For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at […]

Sweepstakes are way more interactive in today’s digital world than they used to be. Take Mattel Canada’s Hot Wheels Track Builder Challenge, a program the brand launched to promote the Ultimate Track product line. Kids across the country were invited to upload pictures of their own track builds at home over a six-month period for […]

To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump […]