Agency: Sparks

Google’s assignment for CES was to highlight the full range of capabilities of Google Assistant. So it used 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google […]

After several years with a minimal presence at CES, Google came back in a big way in 2018. For its follow-up presence, the brand built another two-story structure with a total of 36,000 square feet of event space. The narrative through line: How people can use Google Assistant through all of the twists and turns […]

For the latest installment of its annual event, Google brought Google Cloud to life at San Francisco’s Moscone Center. More than 31,000 guests came together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature was the Showcase, which comprised five “neighborhoods” with 16 different zones designed to highlight Google Cloud’s […]

The trade show landscape is evolving and involving more consumer-centric experiences. Google took that trend and rode with it—literally—with the Google Assistant Playground that this year involved a Disney-inspired ride. 2018 was Google’s re-entry into the CES landscape after several years of having a minimal presence at the show. Flash forward to 2019 and Google […]

Before we jump into what was the talk of CES— Google’s Disneyland-inspired ride—let’s quickly jump to why the brand staged an epic return to the show. Google needed to steal the spotlight in the voice- activated assistant category, one that, according to Juniper Research, could encompass 8 billion products by 2023. And while CES is […]