Agency: NA Collective

While many big tech brands were fluffing their feathers on the CES show floor and in ballrooms throughout Sin City with flashy booths and experiences, Twitter decided to set itself apart with a warm and inviting “Twitter City” experience at The Cosmopolitan Hotel complete with city blocks, scenic townhouses, billboards, a cinema, park, pizzeria, sports […]

Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action. #TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s […]

If you’re trying to capture consumers’ attention, holding a pop-up strip tennis match featuring Rafael Nadal and a gaggle of supermodels is a good place to start. That’s exactly what Tommy Hilfiger did last summer in Manhattan’s Bryant Park to introduce the renowned tennis player as the brand’s global ambassador for its Underwear and Tailored […]