Agency: Match Marketing Group

Smirnoff’s base vodka, No. 21, has always been gluten-free, but when the brand made the decision to go non-GMO, it needed an assist from the media to help get the word out and get people talking. Leveraging its recently launched “Welcome to the Fun%” campaign, Smirnoff leaned into the fact that its new product specifically […]

Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”)  campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to […]

If you’re one of those people who think turkey is just for Thanksgiving dinner, Jennie-O’s Make the Switch tour hoped to convince you otherwise. Jennie-O Turkey Store, a subsidiary of Hormel Foods, traveled to five cities with a branded food truck, two innovative tasting booths and a custom video engagement that delivered GIFs to attendees’ […]

Fujifilm is a classic image taker’s brand that has managed to stay relevant beyond film with cutting-edge products like instant cameras and share printers. To drive that message home, reposition itself within the U.S. market and inspire shutterbugs, Fujifilm created Wonder Photo Shop. The brick and mortar retail environment in New York City’s highly photographed […]

The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring […]