Agency: Grow Marketing

Education was the name of the game at Google’s Helpful Hub, an environment designed to teach the brand’s retail sales associates about the key features of its flagship hardware products. Leveraging storytelling and eye-catching design, the brand took associates on an immersive, tech-fueled product journey that featured the integration of 144 devices and services and […]

Before consumers spend time with loved ones over the holiday season, they often spend time waiting in line and battling crowds. So to demonstrate to last-minute shoppers how its Buy Online, Pickup In-Store service could save them precious time during the holiday hustle, Old Navy leveraged a festive, multi-day stunt. To add extra incentive, the […]

Press events often take on a formulaic feel. There’s the general session. The reveal. The demo. And the cocktail reception. For the reveal of its “Unlike Any” line of apparel and global women’s campaign, Under Armour took a page from the consumer engagement playbook for a fresh take on the traditional presser. The event in […]

During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston and San Francisco. The pop-ups were open for 30 days, which included private influencer events to fuel additional word of mouth among its primary target, […]

When 20-something women think of Dockers, they probably aren’t visualizing a quintessential feminine clothing line, so the brand launched a nationwide series of style sessions to change its perception among young women. At the exclusive invitation-only gatherings, a select group of influencers were given the opportunity to experience Dockers’ Fall 2007 product line with the […]