Agency: GMR Marketing

To leverage its partnership with the movie “The Internship” and raise awareness and consideration among men ages 21 to 34, Miller Lite created the Miller Time Internship, a promotion that turned a group of buddies into Miller Lite interns and sent them across the country—two weeks, four friends, 3,884 miles of true Miller Time. Miller […]

The Fan Cup is the first trophy to honor the Canadian Football League’s most important players—the fans. Cast from the copper of Canadian pennies, The Fan Cup, engraved with the names of thousands of CFL fans across the country, now resides inside The Canadian Football Hall of Fame as a symbol of appreciation for a […]

A mobile tour was a key part of the marketing effort that helped Nissan record an impressive 20,000 preorders for the Leaf, the first mass-produced all-electric vehicle. Among its key goals: Persuading potential buyers that the vehicle was really a “buyable” car. The first leg of the Drive Electric mobile tour ran from October through March. […]

This provocative and playful campaign turned what could have been a simple sampling strategy for a broad target into one that generated real-time social engagement and share-worthy content both on the brand’s social media pages and on the vehicle’s social wall. Surprise interactions with an actor onboard a mobile vehicle gave consumers an experience to […]

Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online […]