About Event Marketer
 EM Magazine Archives |
Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world's most respected provider of content for the event and trade show category. Our portfolio includes our flagship magazine, twice-month EM Buzz enewsletter, the annual Event Marketing Summit executive conference, the Ex awards and more.
Jessica Heasley
Executive Editor
(203) 852-5683
Sandra O’Loughlin
Features Editor
(203) 899-8450
Sonia Andresson-Nolasco
Senior Writer
(203) 852-5691
Kenneth Briodagh
Senior Writer
(203) 899-8485
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TLC Makes a Splash to Promote its Summer Programming
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
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