Tag: Shipt
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B-to-C EventsSXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines
In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. (Read part one of our coverage here, and stay tuned for our full field report.) Related […]
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B-to-C EventsShipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership
To promote its recently launched Shipt Student Membership and same-day delivery services discount, the retail tech brand hit college campuses in the Southeast with teams of brand ambassadors and the Shopper Chopper—a larger-than-life shopping cart with seating for six that made deliveries to residential halls around The University of Alabama and other tour stops.
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B-to-C EventsHow Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green […]
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B-to-C EventsMicro-programs: Consumers Tweet for Lucky Charms ‘Drops’ on St. Patrick’s Day
General Mills’ Lucky Charms brand partnered with delivery service Shipt for a Saint Patrick’s Day micro-program in Boston that had consumers posting on social media to be selected for a delivery of the cereal by its brand character, Lucky, himself. The daylong program, which began at 12:01 a.m. on the holiday, invited consumers to post […]