Tag: roadshow
-
B-to-C EventsA Day in the Life: Tour Manager Romel Martin on His Career on the Road
The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. […]
-
B-to-C EventsFans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology.