Tag: Road Tour

  • Sampling Strategies: President Pub Cheese tiny pub
    B-to-C Events

    Président Cheese Kicks Off a Sampling Tour With a Mini Pub for Super Bowl LV

    When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl LV earlier this month, in-person brand activations were limited due to safety concerns amid the pandemic. But specialty cheese brand Président had a new product to promote. Having recently launched its snack-size Pub Cheese served with pretzels, it decided to […]