Posts tagged with ‘pop-up cafe’
Experiential Trend of the Week: Beauty-themed Cafés
From the coffee bars dominating the trade show sector to the offbeat raves taking place at local cafés, coffee culture has been permeating programming across the event industry for some time. Now, a new twist on coffee shop experiences is brewing: the beauty-themed café. Stylish, shareable, sample-heavy and brimming with latte art, these pop-ups are...
How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.
How Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.
Le Méridien Celebrates International Coffee Day With a Parisian Pop-up Café and Global Activations
If there’s one thing the world can agree on, it’s that coffee is worth celebrating. And for luxury hotel brand Le Méridien Hotels & Resorts, whose 100-plus properties each boast a coffee “Hub,” that’s an understatement. So to showcase its commitment to coffee culture and promote three of its newest locations on International Coffee Day...