Tag: pop-up bar
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B-to-C Events‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami
With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on to grand prix activations to engage a growing audience of motorsport fans.
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B-to-C EventsAmaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape
Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The scaled-down sampling program is anchored in a tricked-out trailer pulled by a classic wood-paneled vintage Jeep Wagoneer. The tour launched in June at […]