Tag: hispanic food festivals

  • New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018
    B-to-C Events

    More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations

    With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit Hispanic food festivals across the U.S. with a playful activation fueled by shaved ice cocktails. From mid-August to mid-September, the brand, whose spirits are crafted in the highlands of Jalisco, Mexico, brought its heritage to life at festivals in […]